In our previous issue, we discovered the methods on how to get people to like your Facebook business page. Today, we will be talking about utilizing advertising campaigns, competitions and give-aways to attract more fans.

Utilizing a social media management site solely for promotions, contests and giveaways is a good way to measure whether these said promotional tactics is working for your company. Based on the given statistics provided by the website, you can determine how much traffic the tactics were able to create during its run.

This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is essential to the progress and maintenance of the company’s social network page. Contests are quite helpful in catching the curiosity of Facebook users.

Now that you know this, let’s move on to how you can implement Facebook marketing and start making traffic-pulling contests and promos.

The very first thing you’d want to do is to be sure the updates and contest mechanics are only accessible to your Facebook users. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it’s important that the mechanics are simple to implement. Complicated mechanics will discourage your fans to join.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has strict rules when it comes to running prize draws within their network. In general terms, the vast majority of competitions are not even permitted. You are not allowed to have an official contest posted in your wall.

However certain exceptions are at hand. In order for a competition to be applicable, the company must be able to buy $10,000 worth of Facebook ads in a span of three months.

For businesses that are able to use prize draws, there are several of business app that help produce these. Wildfire provides all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also allow you to tailor-make. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For better navigation, you can place in a contest widget in your Fan page in order for participants to link directly to a micro site. Other platform providers include Strutta.com and Vertigo.

An important part of gaining many participants is providing a really irresistible reward. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn’t stop there. More one of a kind prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s handled successfully will absolutely bring in lots of potential customers to the business. For some small businesses, campaigns like these may need a ton of effort. However, this can be among the list of most powerful methods to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very interesting topic: Making money on Facebook!

Utilizing Facebook for Business and as well as creating advertisement campaigns are what you need to profit from your business in Internet marketing. Know more about Facebook marketing here.